Management: 
Bluerock is managed by two entrepreneurs that believe in tenacious customer service. As a result, relationships and reputation are fruit that bear under their own momentum.  Goals are not set based on margin or split territories but rather to ensure the customer has a solution that is a solid and competitive one.  Combined there is 23 years of direct electric motor experience in sales and support.

Purpose:
Bluerock Industrial Ltd was birthed in 2003 with the purpose of being a small projects supplier.  It was meant to be a part time endeavor, however many customers wanted the quick service and support (that is unique to Derek and Josh) but with respect to other motor brands that lacked either the Canadian Stock levels or the timely replies. As such Bluerock has found a way to meet the needs of these OEM customers by becoming sales agents for various American Master Distributors. Bluerock has required full time attentions since October 2005 and is on pace to be fastest growing motor distributors in Alberta.